Privacy Policy - Summary

Last Updated: May 17, 2024

At Madeline's Boutique Toronto, we value your privacy.

Here's a quick summary of our Privacy Policy:

  • Information Collection: We collect personal information such as your name, contact details, order information, and account details when you use our services, make a purchase, or interact with our website.
  • Use of Information: We use your information to process orders, provide customer support, communicate with you, and improve our services. We also use it for marketing and advertising purposes.
  • Cookies: We use cookies and similar technologies to enhance your experience on our site, run analytics, and tailor our services and advertisements.
  • Information Sharing: We may share your information with service providers (e.g., payment processors, shipping companies), business partners, and affiliates. We do not sell your personal information.
  • User-Generated Content: Information you post publicly (e.g., product reviews) can be seen by others.
  • Third-Party Links: Our site may contain links to third-party websites, which have their own privacy policies.
  • Children’s Data: Our services are not intended for children, and we do not knowingly collect their information.
  • Security and Retention: We take measures to protect your information but cannot guarantee complete security. We retain your information as long as necessary for our business operations and legal obligations.
  • Your Rights: Depending on your location, you may have rights to access, delete, correct, or restrict your personal information. You can also opt out of certain data uses.
  • International Transfers: We may transfer your information outside your country, including to the United States, under recognized transfer mechanisms.

Contact Us: For questions or to exercise your rights, email us at or visit us at Madeline's Bridal & Evening Wear LTD, 1798 Avenue Road, Toronto, ON M5M 3Z1, Canada.

For more details, please read our full Privacy Policy below.

Privacy Policy - Detailed

Last updated: May 17, 2024

This Privacy Policy describes how Madeline's Boutique Toronto (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping information including the items you view, put in your cart or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with you: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.


Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify's Cookie Policy. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners, including Shopify, to provide services and advertise to you. [For example, we use Shopify to support personalized advertising with third-party services]. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to operate an efficient and sustainable business.
  • In connection with a corporate transaction, such as a merger, sale, acquisition, consolidation, reorganization, divestiture, bankruptcy or other corporate change, including during the course of any due diligence process.
  • With law enforcement, government authorities, or other third parties as required to comply with law or legal process, to meet national security requirements, to protect or defend our rights, or in connection with an investigation of suspected or actual illegal activity.

We do not sell your personal information and have not sold your personal information in the past 12 months.

User-Generated Content

Certain features of the Services may permit you to upload content, such as reviews or comments. By choosing to use these features, you grant us permission to process the information you provide, including any personal information. Please consider carefully what information you disclose in these public areas.

Third-Party Websites and Links

Our Site may provide links to other websites, including social media sites, for your convenience and information. These websites may operate independently from us and may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the content or privacy practices of any linked websites that we do not control.

Children’s Data

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of 13 (or other age as required by local law). If you learn that a child has provided us with personal information in violation of this Privacy Policy, you can alert us at

Security and Retention of Your Information

We implement and maintain reasonable security measures to protect the personal information we collect and maintain. However, please be aware that no data security measures can guarantee 100% security.

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our business requirements, legal obligations, resolve disputes, protect our assets and enforce agreements.

Your Privacy Rights

Depending on your location, you may have the following rights with respect to your personal information:

  • Access: You may have the right to access the personal information we have about you.
  • Correction: You may have the right to correct any inaccuracies in the information we hold about you.
  • Deletion: You may have the right to request that we delete your personal information.
  • Restriction: You may have the right to restrict certain processing of your personal information.
  • Portability: You may have the right to receive a copy of your personal information in a structured, commonly used and machine-readable format.
  • Objection: You may have the right to object to the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us at We will respond to your request as required by applicable law.

International Transfers

We may transfer your personal information to countries other than the country in which you are resident, including to the United States, under recognized transfer mechanisms, including standard contractual clauses. Please be aware that these countries may have different data protection laws than your own country. However, we take steps to ensure that such transfers comply with applicable data protection laws and that your personal information remains protected.

Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you would like to exercise any of your rights, please contact us at or visit us at:

Madeline's Bridal & Evening Wear LTD
1798 Avenue Road,
Toronto, ON M5M 3Z1,